The power of Amazon SEO

Amazon SEO is so powerful that it can make or break your business.

Amazon search engine optimisation (Amazon SEO) is the process of optimising your Product Listings to improve their organic placement in Amazon searches for related keywords.

When done right, you make it easier for Amazon to find your listing and show it to shoppers who are looking for something like your product.

Amazon SEO is crucial for Amazon sellers and brands as it directly impacts sales and revenue. The higher a product ranks in Amazon search, the more likely it is to be seen and bought by potential customers.

SEO relies heavily on quantitative and qualitative research. This includes (but is not limited to);

Keyword Research. There are a number of Amazon specific tools (Jungle Scout, Data Dive, Helium 10) designed to assist with finding and selecting the keywords best suited for your goals to maximise results.
Optimise the Listing. This entails embedding your newfound keywords in the copy in the title, bullet points, and description to increase visibility to the correct audience. You also want to research your consumers’ behaviour to fully understand how the product should be positioned and how to optimise your images to reflect this.
Lastly, remember optimisation is a never-ending journey. It is imperative you stay up to date with shopper behaviour and trends so that you can optimise effectively.

Optimising your Amazon content is a complex phase that requires in-depth research and expertise.

Our team of Amazon SEO experts are ready to help you.

At The Commerce People, we work with Sellers across the Globe to help scale their Amazon sales, and our Joburg Team are super excited to start this journey with SA Sellers.